business design.
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build a business that creates more life. not more work.

Find more value in what you already have. See what’s working, what’s holding you back, and where to look first.

See my next move →
Free · about seven minutes

every difficult piece of work finds its way back to you.

A decision. An approval. The answer only you know. The team has learned where difficult work goes.

the Score reads where it still depends on you.

Tap the line that sounds like your business.
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↓ Scroll to step inside
Who this is for

you built a team and gave it tools. still, the work moves by memory.

For founders with a real team and a growing business. Find the value in your expertise, offers, assets and relationships, and see where the business still depends on you.

  • The same decisions keep coming back to you.
  • Important work slows down when you are unavailable.
  • Knowledge lives in your head or one other person's.
  • The team has tools, but work still relies on manual handoffs and memory.
  • Growth has added coordination faster than it added margin.
  • You are weighing another hire, without knowing whether the work should exist in its current form.
  • AI is being used task by task, never designed into how value actually flows.
  • There is a real reason to create capacity now, growth, family, health, succession or an opportunity.

Recognise two or more? That is a design condition, not a discipline problem, and design conditions can change.

What changes

more value from what you have.

Put the expertise, offers and relationships you already have to work. Create room for more revenue, leverage and time.

Before
After
Beforeeverything difficult finds its way back to you.
Afterwhen you step away, the work keeps moving.
Anna Sinclair, on the SMB AI Podcast
“It’s not about more people. It’s about doing more with what you have.”

Anna Sinclair, CEO and creative director of SCA, on what years of marketing, events and relationships have taught her about growth: scale is a design question, not a headcount one. CanadianSME, Episode 52.

every business was built with the intention of growing.
very few were designed for what is possible today.

How it works

see the pattern. choose the first move.

Start with what works. See where to look first. Our method: Diagnose → Design → Implement → Compound.

01 · See

name what is happening.

Answer plain statements about how work, decisions and responsibility move through your business.

02 · Understand

find the pressure.

Your Score highlights a current pattern and where to begin investigating.

03 · Move

change one thing.

Leave with one focused starting point, not a list of everything you could fix.

Sinclair Creative Agency
Who is behind this

the method began with our own problem.

As Sinclair Creative Agency (SCA) grew, more decisions, relationships and important work depended on Brandon and Anna Sinclair.

Brandon began redesigning how work, information, authority and technology moved through SCA. The goal was not simply efficiency. It was to help the business grow without requiring more of its founders every time it did. Those working systems became the foundation of Business Design.

Business Design™ is owned and delivered by Sinclair Creative Agency. What we show is our own operating work, not client results.

Brandon Sinclair, on the SMB AI Podcast
“I think it’s actually always the system.”

Asked whether a founder who is maxed out needs to hire or fix the system first, Brandon starts with the system, then with what a good system should give back: your time, and more revenue. CanadianSME, Episode 52.

Brandon Sinclair
Brandon SinclairPrincipal, Certified Business Design Strategist™

Designed the operating systems Business Design is built on, first inside SCA, then as the method.

Anna Sinclair
Anna SinclairCreative Director, Certified Business Design Strategist™

Award-winning entrepreneur and creative director. Her work spans brand building, storytelling and national platforms, including collaborations with more than 350 brands.

The Business Design Score

seven minutes. one clearer next move.

28 questions. A clear picture of what’s working and where to look first.

The Score reads01 / 07

nobody is sure what to say no to without asking you.

Seven familiar situations, not Score Dimensions. Your Score highlights a current pattern and where to look first.
What happens next

After your last answer, enter your business details to reveal your Score. Sign in to save it for later. Your Score shows where to look first. You can run the first move yourself with the First Move Kit, or work it through with us. Sometimes the right next move is not to act yet.

What it is not

Not a grade and not a complete diagnosis. Two businesses with the same total can need entirely different redesigns, so the profile matters more than the number.

See my next move →
What the Score measures
What gets designed
  1. Direction
  2. Demand
  3. Value Delivery
  4. People and Capability
  5. Decision and Governance
  6. Knowledge and Technology
  7. Economic and Regeneration
What gets measured
  1. Strategic Clarity
  2. Customer Value
  3. System Coherence
  4. Human Capability
  5. Leverage and Simplicity
  6. Economic Resilience
  7. Freedom and Regeneration

Two different layers, not two names for the same thing. One dimension is read across several systems; one system shows up in several dimensions.

Short on time? Keep scrolling
The 90-second Check

Seven minutes feels ambitious? Give us 90 seconds.

We’ll find your starting point together.

Start with 90 seconds
Pick my brain

rather just talk it through?

You have met us above. Skip the questions and book time with one of us, or both. Bring the thing you keep coming back to, and leave with the ideas and moves we would make in your business right now.

Pick my brain →
Systems and automation brandon How work moves through your business, what to automate, and what stays human. Pick Brandon's brain · 60 minutes → Brand and growth anna Your brand, story and partnerships, and where growth should come from next. Pick Anna's brain · 60 minutes → Or both of us the dream team. Where the business is going, and the system that gets it there. One plan. Book both of us · 90 minutes →

build a business that keeps moving when you step away.

what would you build if the work didn't depend on you?

If you believe growth should create more life instead of more work,
you are already part of this.

hello@businessdesignmethod.com
See my next move →
Pick my brain → 60 minutes with Brandon or Anna
Business Design™ by Sinclair Creative Agency Operated by Sinclair Creative Agency Inc. businessdesignmethod.com Privacy Terms
See my next moveFree · about seven minutes →